This week, I chat with Joseph Wilkins, the founder of ProCreative Studios, and the mind behind ad campaign for such clients as Google and Chevrolet, among others.

Joseph joins the show to discuss the eight simple steps that any business can use in order to generate a far higher view count for their videos, and take your message viral!

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Key Takeaways

  • The secret to engagement is to construct your video message in such a way that people do not feel they’re being sold to from the off.

  • People very rarely switch off from a video because it is too long. They switch off when they get bored. Therefore, the best way to keep engagement is to be exciting and enticing.

  • The initial step before creating a message is to spend as much time as you can learning about your product, and gaining an understanding of it from a customer point of view.

  • Spending more on your videos doesn’t always guarantee your returns will be more. Focus instead on creating something interesting that will hook your viewer.

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Resources

Joseph Wilkins founded ProCreative Studios in 2000, a marketing agency focused on infomercials, TV commercials and web sales videos. Over the past 20 years, Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.

As habits shifted away from broadcast TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing “viral style” sales videos that entertain viewers into making a purchase.

With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast “How To Make A Video Go Viral.”

Discover More

https://funnysalesvideos.com/speaking

https://funnysalesvideos.com

https://www.HowToMakeAVideoHoViral.com

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