This week, I talk to Jyotsna Ramachandran, the founder of Happy Self-Publishing and Author Success Academy, both devoted to helping coaches, speaker and entrepreneurs to amplify their message by creating books that land with impact.

Jyotsna discusses the ways in which she has scaled and grown her business model, and the ways in which writing and publishing can energise entrepreneurs and add credibility to any business message.

Key Takeaways

  • The great entrepreneurs are the ones who spot the hole in the market and fill that missing piece with an idea that helps others to achieve their ambitions.

  • Ghost writers are far more talented than many give credit for. They take a subject and can write an interesting text around it. But they are not experts.

  • Angel writers are similar to ghost writers, but also have a knowledge of the subject on which they are writing, having researched themselves and spent time in the field.

  • Writing a book adds credibility to your brand, and helps to establish you as an authoritative voice in your sector.

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